2 Years Later: How This Startup Has Made Waves in Wireless

Mobile Initiative was born out of the idea that voids in the mobile marketplace should be filled with devices that are both unique and tailored. By building and changing our devices and solutions based on market feedback, we are positioned as the only unique and strategic manufacturer in our space. We manufacture with practices based on environmental and corporate responsibility, and in turn create products that partner with charities. We believe in doing as much good as we can while putting our solutions out into the world.

In our two years of existence, we have developed many new innovative products and services designed specifically for our consumers. We are proud to have grown so much as a team, a company, and a pillar of the mobile marketplace over the past 24 months.

Our two flagship mobile devices, the Ethos and Valor smartphones, were originally built to fill voids in the marketplace. The Ethos is an affordable Google Native phone built with speed and user-friendliness in mind. It hit the online retail space at $179, allowing end-users the accessible and affordable luxury we were already offering to our B2B customers. Sales continued to skyrocket as we dropped the price to an even more affordable $99 – there’s nothing like getting a good deal on a great product. The Valor is the newer of the two and our first rugged smartphone available in the consumer space. It was built to fulfill B2B demand for a rugged device and very quickly became available to end-users. It boasts an IP-68 rating while being competitively priced, making it the best of both worlds for those looking for durable, yet innovative devices.

Did you know that in addition to manufacturing our own devices, Mobile Initiative is also capable of sourcing other brands of hardware for our enterprise customers? One of these capabilities includes Certified Pre-Owned iPhone models straight from the manufacturer. These are the highest quality of refurbished devices available, at the most competitive price, and also include an Apple Warranty, making this a huge win for our customers.

Another highlight to come out of the last two years is Mobile Initiative’s ability to build custom portals. Businesses are tired of the traditional employee stipend models when it comes to purchasing phones and other devices. We have recognized this and actively developed a customizable e-commerce portal, which makes it possible for employers to manage the entire hardware process for their employees. We are capable of tailoring portals instantaneously for new customers. This unique position has allowed us to close deals that other companies have not.

The Mobile Guardian Solution developed out of the idea that communication is of the utmost importance in emergency situations. This solution can streamline communication internally and externally by being integrated directly with 911 dispatch to instantly alert for emergency response. The Guardian is also a dynamic tool that can be tailored to meet needs of many industries such as banks, schools, larger corporate campuses, and military. Mobile Initiative has continued efforts to raise awareness about this solution and garner support so that maybe one day, it can assist in an emergency.

At Mobile Initiative, we use our expertise in communication to try to make our community a better place. In addition to the Guardian, we are also constantly putting forth local philanthropic efforts. Over the last two years, we have developed partnerships with Norton Children’s Hospital and Dogs Helping Heroes. We have also shown our support for various organizations, such as Blessings in a Backpack, Jefferson County Public Schools, the STEAM Exchange, the Leukemia and Lymphoma Society, and more. We are always happy to lend a hand where we can.

We are proud of our “work hard, play hard” mentality and our celebrations back it up. We rewarded ourselves for all of the strides we’ve made over the past two years with a week of celebrations. Employees in the home office (Louisville, KY) spent a beautiful spring afternoon enjoying a company lunch. We also spent a day at the Keeneland Race Track in Lexington, making for an eventful day of good food, drinks, and Kentucky-themed fun. Mobile Initiative ended celebrations with a party at Rabbit Hole Distillery. We started off our evening with a tour through the distillery and learned about the history behind the bourbon. Our evening ended with a delicious meal, drinks, and discussions about our journey over the past two years at Mobile Initiative.

Where will the next two years and beyond take us? Stay tuned to find out. Cheers to a successful two years!